Give Breast Cancer the Boot!
Posted on March 8, 2012
Leading footwear manufacturer, Dubarry, have announced an innovative promotion to celebrate the company’s 75th anniversary, which by using their International network, will raise €75,000 for the National Breast Cancer Research Institute (NBCRI).
Dubarry have created limited editions of their classic Galway country boot and the Ultima sailing boot featuring the famous Pink Ribbon, the universally recognised symbol of International Breast Cancer Research. Speaking at the announcement of the promotion at the NBCRI Valentine’s Ball in Galway recently, Dubarry Marketing Director, Michael Walsh said: “We gave a lot of consideration as to how we might mark our 75th anniversary and decided that using our international success to make a significant contribution to such a worthy cause was the most fitting of celebrations. We have a very loyal customer following throughout the world for our appropriately named Galway boot, a majority of whom are female, and they can proudly wear these boots in the knowledge that they have helped support a cause that is close to many hearts”. The promotion will be launched at the Cheltenham Race Festival on Thursday March 15th which is Cancer Research Day and the limited edition boots will also feature at The Chelsea Flower Show, Badminton Horse Trials and the Kentucky Horse Trials in the coming months raising awareness of the Galway based charity internationally.
A donation of €300 will secure a pair of these limited edition boots with every cent raised going to the National Breast Cancer Research Institute (NBCRI). Every donation will be acknowledged with a scrolled certificate. There are only 250 pairs available so if you would like to be one of the first to step out in a pair, you can do so now by sending your style choice, along with size and fit, to: firstname.lastname@example.org or visit dubarry.com.
The National Breast Cancer Research Institute (NBCRI)
Founded in 1991, the National Breast Cancer Research Institute (NBCRI) is a voluntary charity, based at the Clinical Science Institute NUI Galway. A leader in the field of breast cancer research, the Institute combines ethical research into the biology of breast cancer, whilst all the time raising awareness of this disease. It’s current research focuses on detecting and isolating biological markers, which can indicate the presence of breast cancer and determine the prognosis of a patient. For more information visit: www.nbcri.ie.